UX DESIGNER
Vera von Platen
HELLO, I’M VERA
I’m a curious UX designer at H&M Group who likes to understand people's needs and motivations in order to create solutions that will not only solve problems but also generate value.
Brands at H&M
H&M is becoming a multi brand destination and has started to sell external brands online. The H&M customer needs to be introduced to the brands, inspiring content, encouraged to browse the brands’ products and offered a seamless shopping experience.
The Swedish Public Employment Service
The goal of the project is to try to understand what affects the jobseekers' motivation in order to be able to provide the right support and feedback throughout the customer journey.
Together with another designer we explore this question in an agile insight-driven project where we have conducted user research and created design concepts and prototypes.
PROJECTS
ABOUT ME
I'm a curious and creative UX designer who likes the challenge of creating a seamless user experience. I’m passionate about trying to understand people's needs and motivations in order to create a service that simplifies everyday life and also generates value.
My goal is to provide an experience beyond expectations. I particularly enjoy creating design solutions through Design thinking, iterative design and user testing. I have an eye for color and form and like working closely with both customers and developers. I previously lived in Paris for three years and also enjoy taking opportunities to speak French.
Things I'm passionate about
