SYSTEMBOLAGET

Project time

Jan 2019 - June 2019

New website and e-commerce

Systembolaget, a state-owned company, is the only retail store allowed to sell alcoholic beverages in Sweden.

My role

Challenge

Systembolaget was in the process of creating a new beta version of their website in order to create a new e-commerce experience and to give the best service online as possible, to match their award winning in store customer experience. This was a huge project that was soon to be released when I joined the design team as an UX intern.

Process

During my internship, I had the opportunity to experience all stages of the design process. I conducted user tests, created prototypes, worked on concept development and undertook strategy work. I learnt a lot throughout the internship and especially enjoyed working with experts in web accessibility to see how Systembolaget's new website was being designed to be more inclusive.